Big news for Texans: H-E-B has been ranked the number one grocery store in the United States by Dunnhumby’s 2025 Retailer Preference Index (RPI).

With its combination of affordability, quality, and exceptional customer experience, H-E-B has claimed this top spot four times in the last eight years. The ranking is based on factors like price, promotions, rewards, quality, digital shopping options, and convenience.

According to the report, H-E-B excels at balancing savings with a superior shopping experience—a feat that sets it apart from major national retailers like Amazon, Costco, and Trader Joe’s.

What Sets H-E-B Apart

Dunnhumby’s study found that “saving customers money” is a key factor for long-term grocery success, a strategy H-E-B executes well with competitive pricing and a popular rewards program. But H-E-B’s approach goes beyond just affordability—it also focuses on offering a tailored shopping experience that resonates with its communities.

Boerne residents have seen this in action, from locally inspired products on the shelves to the welcoming atmosphere. The addition of the Fair Oaks H-E-B in early 2024 has made shopping more convenient for the area, giving residents even more options close to home.

Why It Matters

The ranking isn’t just a win for H-E-B but also for communities like ours. Having access to a nationally celebrated grocery store means more options, better savings, and a stronger local economy. It’s not just about shopping—it’s about community pride.

So, what’s your favorite thing about H-E-B? Is it the fresh tortillas? Yes, probably the fresh tortillas haha!

Share your thoughts in the comments below.